Wildwater Sauna was founded in early 2023, but the dream has been quietly forming for many years. We, Scott Chalmers and Richard Lynch, are lifelong friends and Pembrokeshire locals who have spent over a decade working together as filmmakers in television and film. Our work has taken us across the world, but it was our travels through the Nordic regions that left a lasting impression.
There, we discovered sauna culture not as a luxury, but as a way of life—something woven into daily routines, offering a sacred space to come together. We were captivated by the simple rhythm of hot and cold exposure, and the euphoric feeling it left us with. Experiencing this first-hand planted a seed in us: the idea of bringing this ancient practice home to the coastline of Pembrokeshire.
As we embarked on our journey, Ed Sykes of Llys Meddyg hotel joined the team, whose support and shared vision helped us bring Wildwater Sauna to life. Between the three of us, our mission was more than just building a sauna—it was about helping to change a culture. Together, we set out to return this to Pembrokeshire’s shores and to weave it into our Celtic heritage, creating a space where health, connection, and community can thrive.
Since then, Wildwater Sauna has proudly become the first original mobile sauna in Pembrokeshire and one of the pioneers of the growing sauna movement across the UK. What began as a seed has now taken root, and we’ve been humbled by the response from both locals and visitors who have embraced our immersive experience.
We are now supported by an incredible team with a vibrant mix of talents and passions. From yoga teachers and meditation facilitators to lifeguards, personal trainers, and healthcare professionals, each member bringing their own unique spark and expertise, helping to create a safe, inspiring, and nourishing space for everyone who steps into Wildwater Sauna.
Our mission remains simple: to make this powerful, healing practice accessible to all walks of life. We want to offer a safe space to connect, to breathe deeply, and to immerse in the raw beauty of the landscape—using the power of hot and cold to ground, to restore, and to heal.